Lee Rubin to Kick Off 2022 W.A.C.E. Conference

Lee Rubin

To succeed in extraordinary times, you need an extraordinary team.

With the above thought top of mind, conference chair John Brewer and his team are pleased to announce that Lee Rubin will be the opening speaker at the 2022 conference February 2–4 in Glendale, AZ.

“Lee Rubin’s presentation on the ‘Five Components of Extraordinary Teams’ will be the perfect start to the conference,” said Brewer.

Lee Rubin

According to Rubin, who’s been building high-performance teams for more than 20 years in both corporate America and the collegiate and professional sports world, “Extraordinary teams require certain components that hold their pieces together. While most organizations focus exclusively on building the skills of their individual members, elite organizations invest in the ‘stuff’ that transforms a collection of talented individuals into extraordinary machine-like teams.”

The concept of extraordinary teams was instilled early in Rubin’s life as he held the position of captain on the Penn State football team and later went on to serve as a human resources executive building senior leadership teams for some of our country’s most prominent and dominate companies.


In addition to several general session presenters like Lee Rubin, the conference committee has arranged for a wide variety of breakout sessions on a multitude of topics, including:

• Small Chamber Issues and Solutions;

• Business Retention and Expansion;

• Telling Your Chamber’s Story;

• Leading Through Crisis;

• Tough Community Issues;

• Diversity, Equity and Inclusion;

• Membership Retention;

• Membership Sales and Recruitment;

• Additional Revenue Steams;

• Government Affairs;

• Staff Challenges: Motivation and Burnout;

• Chamber’s Role in Economic Development;

• Strategic Planning;

• Collaboration and Partnerships;

• What Chambers Need to Be;

• Chamber Foundations: Best Practices;

• Workforce Development.

Registration information

Registration information for the 2022 conference, which will be held February 2–4 at the Renaissance in Glendale, AZ, will be available in mid-November.