Elevate, Connect, Thrive: Annual Conference Promises Unforgettable Experience

patrick ellis
Patrick Ellis, ACE

As anticipation builds for the upcoming Western Association of Chamber Executives (W.A.C.E.) Annual Conference, chamber professionals from across the United States and Canada are gearing up for an event that promises to be nothing short of extraordinary.

With an illustrious history dating back to 1924, W.A.C.E. has been a guiding force for chamber executives, and this year’s conference, marking the association’s centennial celebration, is set to be a milestone event.

Keynote Speakers

The conference lineup boasts an impressive array of keynote speakers, each bringing unique perspectives and invaluable insights to the stage.

• Former Montana Governor Marc Racicot: Renowned for his commitment to bipartisanship, integrity and ethical leadership. Governor Racicot, along with historian Marc Johnson of the Mansfield Center, will share a conversation that transcends political divides. Their wealth of experience promises to inspire chamber executives to foster collaboration and lead with unwavering principles.

• Dr. Frank Luntz, American political consultant: As we navigate a dynamic election cycle in American politics, Dr. Luntz will take center stage to provide unparalleled insights into political commentary and polling. Dr. Luntz has a keen understanding of the political landscape, and his address will equip attendees with the knowledge they need to navigate the ever-evolving political terrain.

• Crystal Allen Dallas, Excel Business Concept: Sponsored by the U.S. Chamber, Crystal Allen Dallas, former vice president of membership development for the Greater Shreveport Chamber of Commerce, has a wealth of experience in chamber leadership. Her session promises practical strategies for membership development and valuable insights into building thriving chamber communities.

Centennial Celebration

Centennial Celebration: Building the Future of Chamber Leadership

This year’s conference marks the centennial celebration of W.A.C.E., a significant milestone in the association’s rich history. With a focus on developing the next generation of chamber leadership, the conference will celebrate the accomplishments of the past while laying the groundwork for a vibrant and innovative future.

The heart of the conference lies in its 30 breakout sessions, each meticulously curated to address key areas crucial for chamber success. Attendees can choose from sessions covering Economic Development, Workforce Development, Advocacy, Membership Revenue, Non-Dues Revenue, Chamber Structure, and Community Challenges.

These sessions, led by industry experts, will provide actionable strategies and tangible takeaways to address the diverse challenges faced by chamber professionals.

Why Attend?

The W.A.C.E. Annual Conference isn’t just an event; it’s an opportunity to elevate your skills, connect with industry leaders, and thrive in an ever-changing landscape.

Whether you’re a seasoned chamber executive or a rising star in the industry, the conference offers a unique chance to connect with like-minded professionals, gain insights from keynote speakers, and delve into breakout sessions that cater to your specific needs.

As we celebrate W.A.C.E.’s 100-year journey, we invite you to be a part of this momentous occasion. Join us for an unforgettable experience that promises to shape the future of chamber leadership, foster collaboration, and empower you to lead with integrity, innovation, and resilience.

Elevate your expectations, connect with the best in the industry, and thrive in the vibrant community of chamber professionals at the W.A.C.E. Annual Conference. See you there!

Patrick Ellis, ACE, is president/CEO of the Murrieta/Wildomar (CA) Chamber and chair of the W.A.C.E. 2024 Conference Committee.