Find Guidance, Examples, Inspiration in One Place on New 3C Resources Page

As more and more chambers embrace and incorporate the 3Cs—a catalyst for business growth, a convener of leaders and influencers, and the champion for a stronger community—the association has created a new landing page to provide a one-stop resource on all things relating to the 3Cs.

The page will be located in the members-only section of the website and include the original BrandBirth presentation “Defining the Promise of the Chamber of Commerce in the 21st Century.” Members will also find access to the Ad Wizard, videos, articles and samples of work other chambers have created incorporating the 3Cs.

“What a great idea to share our chamber’s 3Cs content on the W.A.C.E. website,” said Lubbock (TX) Chamber President and CEO Eddie McBride. “As Dave Kilby mentioned before, becoming a 3C Chamber has a lot to do with what you do and what you communicate, which can end up being what you’re known for. This new W.A.C.E. 3C resource page will share best practices, messaging programs and the Ad Wizard, as well as provide background on this signature W.A.C.E. effort to help improve any chamber.”

Seeking Examples

To make this page as robust as possible, W.A.C.E. is asking for submissions showing how chambers are using the 3Cs that can be included on this resource page. Examples could vary from marketing materials to mission statements and branding guidelines to office wall art.

The Billings (MT) Chamber, for example, submitted a new chamber 3Cs creative concept of how it has incorporated the 3Cs as a part of its brand on marketing materials and on its website. This, and other examples like it, will now be housed in one spot where chambers can turn for inspiration.

To submit your materials for inclusion on the 3Cs resource page, send them to