Wizard Helps Chambers Create Impactful Ads

In only a few weeks, more than 80 chambers have registered for W.A.C.E.’s new “The Chamber Is…” branding tool, The Ad Wizard, and the response has been very positive.

This tool was created to support the work from the BrandBirth project that helped define the promise of the chamber of commerce in the 21st century and put the 3Cs—catalyst for business growth, convener for leaders and influencers, and champion for stronger communities—on visual display.

The Ad Wizard helps local chambers of all sizes and with all levels of experience in graphic design create impactful ads to reinforce what the chamber is and reinforce the chamber brand on a local level and industry wide. It is open to W.A.C.E. members only and requires registration and a licensing fee in order to gain access.

First time users are required to click on the “Register Here” link in the bottom right corner of the home page. After completing the application, creating a password, paying by credit card, and agreeing to the terms and conditions of use, members will gain access to the tool.

Once logged in, registrants can create ads with one of four print-quality sizes and two digital options for use on social media platforms. Chambers can upload their logo or simply use text to personalize the ads and then, once finished, download them as either PDF or JPG files.

User Feedback

The feedback for The Ad Wizard has been wildly positive from those who have registered.

“The W.A.C.E. Ad Wizard is a great branding and marketing tool for chambers of any size,” said Bethany Wiekamp, communications manager for the Greater Riverside (CA) Chambers. “The ad options meld perfectly with our current messaging, it’s easy to use, has a clean and modern design, appeals to all members, and allows the opportunity for use in different digital and print formats. We are looking forward to integrating more of these ads into our communications plan!”

Andrea LaRew, president of The Chamber of Northwest Douglas County (CO), said, “I am thrilled with the new branding templates and the messaging that W.A.C.E. has provided. The Ad Wizard is so easy to use and gives me professional-looking ads in minutes rather than me spending an hour formatting something in another software. The brand messaging is on point and the variety allows for many applications.”

Candace Carnahan, director of programs and marketing for the Grand Junction Area (CO) Chamber, said, “As soon as we saw the new W.A.C.E. ad campaign, we knew that collectively, it would change the way we communicate our message. It is quickly becoming a foundation that we can build our messaging on, ensuring we strongly showcase the hard work being done every day, along with the rest of our fellow W.A.C.E. members.”

Access The Ad Wizard
To access The Ad Wizard, visit wizard.waceonline.com. Chambers that have created ads are encouraged to send them to W.A.C.E. or use #TheChamberIs when posting them on social media.